At this point in the guide, we’ve discussed just about everything: the logo, marketing collateral, and company websites. But building a standout brand isn’t just about looks; it’s about finding your voice. Showcasing values, engaging with clients, and owning your social media are part of building your brand.
An Entrepreneur’s Guide to Branding – Part 4
In today’s digital age, everyone is searching for information online, and your customers are no exception. A thorough and inviting website can give potential customers a better understanding of your offerings and credentials. However, building out a website requires many careful considerations.
An Entrepreneur’s Guide to Branding – Part 3
While your startup likely focuses on digital goods or services (SaaS, for example), putting as much thought and care into physical marketing…
An Entrepreneur’s Guide to Branding – Part 2
If you ask someone what a brand (or visual) identity is for a business, they’re most likely going to say it’s the logo, obviously! Well they’re…
An Entrepreneur’s Guide to Branding – Part 1
So, you’ve decided to start your own business. You and your team are building out a product or service, but now it’s time to focus…
Designing for Digital and Print
Creating pieces for digital campaigns has become a significant part of any designer’s job, but knowing how to design for printed materials is…
The Different Styles of Type
There are a lot of moving parts when building out a brand identity. When looking over the different components, particularly with…
Understanding SVGs and Their Uses
A prospective client came to me recently asking if we could create some vector images to be used on their website, specifically in the SVG…
Case Study: Bugcrowd’s P1 Warriors
Bugcrowd is a crowdsourced security platform, with an ever growing community of researchers. They are always looking at different ways to…