At this point in the guide, we’ve discussed just about everything: the logo, marketing collateral, and company websites. But building a standout brand isn’t just about looks; it’s about finding your voice. Showcasing values, engaging with clients, and owning your social media are part of building your brand.


An Entrepreneur’s Guide to Branding – Part 4


In today’s digital age, everyone is searching for information online, and your customers are no exception. A thorough and inviting website can give potential customers a better understanding of your offerings and credentials. However, building out a website requires many careful considerations.

An Entrepreneur’s Guide to Branding – Part 3


While your startup likely focuses on digital goods or services (SaaS, for example), putting as much thought and care into physical marketing…

An Entrepreneur’s Guide to Branding – Part 2


If you ask someone what a brand (or visual) identity is for a business, they’re most likely going to say it’s the logo, obviously! Well they’re…

An Entrepreneur’s Guide to Branding – Part 1


So, you’ve decided to start your own business. You and your team are building out a product or service, but now it’s time to focus…

Designing for Digital and Print


Creating pieces for digital campaigns has become a significant part of any designer’s job, but knowing how to design for printed materials is…

The Different Styles of Type


There are a lot of moving parts when building out a brand identity. When looking over the different components, particularly with…

Understanding SVGs and Their Uses


A prospective client came to me recently asking if we could create some vector images to be used on their website, specifically in the SVG…

Case Study: Bugcrowd’s P1 Warriors


Bugcrowd is a crowdsourced security platform, with an ever growing community of researchers. They are always looking at different ways to…