At this point in the guide, we’ve discussed just about everything: the logo, marketing collateral, and company websites. But building a standout brand isn’t just about looks; it’s about finding your voice. Showcasing values, engaging with clients, and owning your social media are part of building your brand.
In today’s digital age, everyone is searching for information online, and your customers are no exception. A thorough and inviting website can give potential customers a better understanding of your offerings and credentials. However, building out a website requires many careful considerations.
While your startup likely focuses on digital goods or services (SaaS, for example), putting as much thought and care into physical marketing…
If you ask someone what a brand (or visual) identity is for a business, they’re most likely going to say it’s the logo, obviously! Well they’re…